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Targeted CPM-Based Internet Advertising
We use the standard CPM pricing model, cost per 1000 ad impressions, which you can use to compare value for value with other branding opportunities. Most services, regardless of pricing structure, includes a CPM rate for comparison. CPM-based advertising is a cost effective way to get your ad displayed to a highly targeted audience. With a CPM campaign you purchase a set amount of impressions or campaign term that guarantees a set number of times your ad will be viewed.
The total cost paid in a CPM purchase is calculated by multiplying the CPM rate by the number of CPM units. For example, 10,000 impressions at $20 CPM equals a $200 total cost.
The amount paid per impression is calculated by dividing the CPM by 1,000. For example, a $20 CPM equals just $02 per impression.
10,000 / 1,000 = 10 units
10 units X $20 CPM = $200 total cost
$20 CPM / 1000 impressions = $.02 per impression
- CPM: Cost Per Thousand (Roman numeral) impressions: the cost paid by an advertiser for a content site displaying their ad a thousand times.
- Impression: when a page that includes your ad is viewed as part of that page view.
- Page view: when a web page is requested by an internet user through a browser.
- Visitor: an actual user that visits a website, identified by their computer's unique IP Address.
- a Hit: a simple and very unreliable counting of server requests from a website's traffic log.
The CPM online marketing cost model is based on nearly the exact same principle as most traditional marketing products - Distribution
| Magazine | Estimated readership based on distribution |
| Newspaper | Estimated readership based on distribution |
| Radio | Estimated average listeners |
| Television | Estimated viewers based on ratings |
| Billboard | Estimated vehicle traffic |
| Online Advertising | Actual and Measurable Visitor Traffic |
The Difference is obvious. Online advertising can be "Measured" vs. Estimated. By monitoring the traffic we send to your business and the impact to your sales, you can determine a clear Return on Investment (ROI). This makes the decision to maintain your marketing simple.